[University of Bolton personal project]
The brief: To create awareness for The WI
Target audience: Women 25-40 years old
For the organisation to gain new members and challenge expectations
What's in it for them? [new members]... Friendship, fun, new skills, independence
Possible angles: It's your WI, So much more than... What do you want to do today?...
Thought... Everything you need under one roof
What was created: Logo, website, posters and leaflets.
WI logo... The tagline I came up with is: Leading the way for women. The reasons behind this are that the organisation prides itself with arts, crafts and cookery, the campaigns it runs and the fact that it is an organisation for women.
Colours... Black: power, elegance. Purple: ambition, independence, creativity
The idea with the posters and leaflets was to challenge expectations.
Ask the question... Who do you want to be today... and to say there's more to the WI than what you might think.
Poster variations: gardening & roller-blading, tapestry & tap dancing, baking & DIY
More images to follow